Dear Business Owner

Stop Wasting Ad Spend: Turn More Leads into Customers With Data-Driven Facebook Ads

Our done-for-you tracking system helps service-based business owners cut Facebook ad costs by 50% and increase conversions by 20% without changing your offers or writing new ads.

Get Started Book a 15 minute call

“I feel lucky to use this, it’s helped so much”

Used By Top Businesses

You’re investing in Facebook ads hoping to get more leads

But if you can’t see exactly which leads are turning into real customers—and Facebook doesn’t know either—you’re just guessing. That guesswork costs you thousands every month in wasted ad spend.

Maybe you’re getting leads, but they aren’t qualified. Or your cost per lead looks great… but your actual ROI? Not so much.

That’s because Facebook can’t optimize for what it doesn’t see.

We Fix That.

We implement a custom tracking system that follows your leads from click to close.

  • Know who’s unqualified vs. qualified
  • Track who becomes a paying customer
  • Automatically send all that data back to Facebook

This gives Facebook the info it needs to find more people who actually buy.

Businesses using our system typically see:

50% drop in ad costs – Because Facebook learns who’s most likely to buy, so you stop wasting money on bad leads.

Clear insight into what’s working (and what’s not) – So you can double down on winners and fix what’s broken.

20% boost in conversions – When your ads reach better-fit prospects, more of them take action.

Hands-off automation – Once set up, our system runs in the background, continuously feeding better data to Facebook without any extra effort from your team.

And since we do all the heavy lifting, you don’t have to lift a finger.

Get Started Book a 15 minute call

How It Works

Quick Questionnaire

Answer a few straightforward questions about how you collect payments, manage leads, and your current CRM (if any). This helps us tailor the system to your exact setup.

5-Day Custom Build

Our team builds and installs your full-funnel tracking system in just five days. No learning curve, no tech overwhelm.

Real-Time Optimization Begins

Once installed, your data flows automatically to Facebook — helping the algorithm find more qualified leads, faster & cheaper.

Who We Work With

Local Service-Based Business Owners

Spending at least $1,000 / month on Facebook Ads

Wanting better results without becoming a tech expert

Trusted by 100+ Growth Focused Service-Based Business Owners

Business owners choose our system to leverage technology so they can convert higher and scale smarter. From lead gen to customer delivery, they rely on it to win more business—without burning out.

Zaak M

The Perfect Cean

Our sales team loves seeing Facebook leads come through now because they are so much easier to close! I would recommend this to anyone. Best $3k I ever spent!

Paul R

Ram Floor Tech

I know nothing about technology but I do know we get business from Facebook and I wanted to give try this so we could get even better results and the Kelley’s team delivered! We have already have weeks where we doubled our booked deals without even spending more!

Cody B

Scale With Pros

I help other businesses grow, not mess around with data and pixels. But I knew our Facebook ads could be working harder. Kelley’s team set everything up for us, and within a couple weeks, we saw a big difference. We didn’t change our ads or budget, but our pipeline filled up with way better leads. This system just works.

Brandon L

Smile Nova

Kelley and his team have helped us literally double our revenue for our teeth whitening business! Everyone should sign up for all of their services!

Ethan R

GnM Salon Apparel

More than half of our business is custom apparel that we get from Facebook leads. This was a no brainer using this system so we could send Facebook extra data. I have no idea how this works but it works and we are scaling ads to tens of thousands per week.

Rich R

Habit Salon / Habit Education

We have been working with Kelley and his team for years! They do amazing work and have lots of great ideas! I’m an idea guy and him and his team help me execute all my ideas

Invest in your business with data

Grow Your Business, Intelligently

DFY Conversion Tracking

$3,000 / One Time

Included

Complete Conversion Tracking System

Unlimited Trackable Events (e.g. New Lead, Qualified, Purchased)

15 Day Post Launch Support

1 Year Server Cost ($125 value)

Free HighLevel Account for 6 months

Get Started Now

Book a 15 minute intro call

Frequently Asked Questions

Not at all. This is a completely done-for-you service. We handle everything from setup to implementation. You just fill out a simple questionnaire and we take it from there.

Nope. We work with your existing setup. Whether you’re using a CRM, Google Sheets, or even just email, we’ll build the system around your current process.

Most clients start seeing noticeable improvements within the first 1–2 weeks after installation, especially if they’re already spending consistently on Facebook ads.

Not at all. Our system works in the background and simply improves Facebook’s ability to optimize. Your current campaigns keep running, they just start performing better.

That’s totally fine. Part of our setup includes figuring out where your leads currently go and setting up a structure to track them effectively.

It covers the full custom implementation of your lead tracking system, integration with Facebook, and optimization of your data flow. You’ll walk away with a system that runs automatically and delivers better ROI.

Yes! We offer a free consultation to walk you through how the system would work for your specific business. No pressure—just clarity.

Absolutely. After implementation, you will get 15 days of support included. You also have the option to opt into our managed automation services to help with ongoing optimization, fulfillment, and any future custom needs we uncover.

Book a 15-min intro call

Schedule a quick, 15 minute guided tour through Backend Foundry to see if it’s the right fit for you.

Book a call

Prefer to email?

[email protected]

See If Backend Foundry is the right fit for you (it totally is)

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